Angelique Jackson Ava DuVernay’s ARRAY Alliance stepped outside the box to unveil the next phase of its Law Enforcement Accountability Project (LEAP).This week, LEAP debuted call-to-action messages on billboards, kiosks and atop taxicabs in South Los Angeles, Atlanta and New York City.
The messaging on the outdoor media campaign, titled “Flowers,” reads: “Flowers are beautiful. You know what else is beautiful?
Black lives,” with a directive to send a text message for more information about the organization.“The time is now to galvanize citizens of all kinds and cultures around the damage done to Black people as a direct result of police violence and abuse,” DuVernay said in a statement about the ads. “With the LEAP out-of-home media.
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