Apple to Launch Discounted Subscription Bundles With TV and Music Services in Base Package, Report Says

13.08.2020 - 17:13

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Todd Spangler NY Digital EditorApple is angling to drive up services revenue through a bundling strategy tying together different subscription services at a discount, which could debut as soon as October alongside new iPhones and the launch of iOS 14, Bloomberg reports.Apple declined to comment on the report.Per Bloomberg, citing anonymous sources, the tech giant is expected to roll out a basic package with Apple Music and Apple TV Plus.

Higher-priced tiers will include the TV and music along with Apple Arcade; Apple News Plus; and additional iCloud storage for files and photos.

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