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AMC Theatres Hires Mark Pearson to Forge Strategic Alliances With Streamers
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hollywoodreporter.com
hollywoodreporter.comAMC Entertainment has named television veteran Mark Pearson its chief strategy officer, a newly created position that will include forging alliances with streaming services.
The hire was announced early Monday by AMC CEO-president Adam Aron, to whom Pearson will report. Pearson's arrival at AMC marks the first time that a major theater circuit has hired an executive dedicated to working with streaming outfits.
Cinema operators and streamers — namely, Netflix — have often been at odds with each other, since theater circuits are reluctant to carry titles that are made available almost immediately on smaller screens.
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