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The Walking Dead Tv Advertising Upfront 2020 ifc

AMC Networks Plans Ad Packages on Streaming Outlets it Doesn’t Own

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variety.com
variety.comvariety.com:

AMC Networks wants to sell the ads that accompany “Walking Dead” on its flagship cable outlet and wherever the series’ zombies might march.

The company that operates cable networks like AMC, IFC and We TV is telling advertisers that it will maintain first-window sales rights when series it owns are made available on ad-supported streaming outlets that might include venues like Pluto TV, among others.

The company expects to unveil some of these deals in weeks to come, but believes the arrangement means AMC can help a sponsor create commercials that suit the show no matter where it runs “Unlike many who are in the process of pulling all their intellectual property back and putting it into a ‘walled garden’ situation, our goal is to make sure

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The Walking Dead Tv Advertising Upfront 2020 ifc
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