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Amazon Prime U.S. Price Is Increasing to $139 per Year, up 17%

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variety.com

Todd Spangler NY Digital EditorAmazon said it will increase the price of a Prime membership in the U.S., with the annual membership from $119 to $139.

In addition, the monthly fee for Prime is rising from $12.99 to $14.99.It’s the first time Amazon has raised the price of Prime since 2018.

For new Prime members, the price change will go into effect on Feb. 18, 2022, and for current Prime members, the new prices will apply after March 25, 2022, on the date of their next renewal.Amazon cited the continued expansion of Prime member benefits — including its exclusive offering of the NFL’s “Thursday Night Football” starting with the 2022-23 season — as well as the rise in wages and transportation costs for the move.

The ecommerce giant announced the Prime prices hikes in its Q4 2021 earnings release. “Amazon continues to invest heavily in Prime.

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