Todd Spangler NY Digital EditorAmazon is sunsetting the Twitch Prime name — relaunching it as Prime Gaming, which will continue to be available for no extra cost to all of the company’s more than 150 million Prime members worldwide.On Monday, Aug.
10, the Amazon Prime Gaming service went live, replacing the four-year-old Twitch Prime. By moving it outside the Twitch umbrella with the rebranding strategy, the ecommerce giant hopes to broaden awareness of the perk, which offers a bucket of free game titles and exclusive in-game content each month.“Prime Gaming offers members all of the growing gaming benefits they had with Twitch Prime, but now as one of the core entertainment benefits of Prime,” Amazon said in announcing the change.
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