Adidas Says Kanye West’s Yeezy Partnership Is ‘Under Review’ Amid Rapper’s Recent Controversy

usmagazine.com:

A turn of events. Adidas has announced a change in its relationship with Kanye West.The sportswear brand released a statement on Thursday, October 6, revealing that its partnership with the Chicago native, 45, is “under review,” per CNBC and Complex. “Adidas has always been about creativity, innovation and supporting athletes and artists to achieve their vision,” the memo read. “The Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history.

We are proud of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it.

We also recognize that all successful partnerships are rooted in mutual respect and shared values.”Adidas added: “After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review.

We will continue to co-manage the current product during this period.”West was quick to react to the news, sharing a screenshot of the statement via Instagram on Thursday. “F–K ADIDAS I AM ADIDAS RAPED AND STOLE MY DESIGNS,” the “Stronger” crooner alleged in the caption of the social media post.In June, the Grammy winner accused Adidas of copying his Yeezy designs on a pair of slides.