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ABC Uses Oscar Platform to Promote ‘American Idol,’ ‘Big Sky,’ NFL Draft

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variety.com

Cynthia Littleton Business EditorABC is spreading its promotional wealth on Oscar night around a few key programming priorities, notably “American Idol,” dramas “Big Sky” and “Rebel” and comedy “Home Economics” as well as “Jimmy Kimmel Live,” the NFL Draft and the upcoming “Sesame Street” documentary.The network today released a clutch of promos and trailers that will air tonight during the three-hour (plus?) telecast of the 93rd annual Academy Awards that begins at 8 p.m.

ET/5 p.m. PT. The Academy Awards red carpet pre-show begins at 4 p.m. ET/1 p.m. PT with a range of contributors including Variety‘s film awards editor Clayton Davis and senior correspondent Elizabeth Wagmeister.The Academy Awards are traditionally one of television’s.

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