There are plenty of drugstore concealers to choose from – but when it comes to a tried-and-true favorite over the past decade, Maybelline New York’s Instant Age Rewind is a new classic!
According to the brand, via Allure, a tube is sold every five seconds. Nielsen also named it the No. 1 concealer in the mass and prestige makeup categories in 2018.
The Instant Age Rewind concealer is offered in 18 shades, and costs $9.99 – and it’s available now at Ulta Beauty. “America’s #1 concealer just turned 10!
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