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A+E Networks Ad Sales Chief On COVID 19-Impacted Upfronts & TV Advertising, And What’s Next

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deadline.com
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By Jill Goldsmith As the television business is scrambled by COVID-19, one sales chief thinks it may be a good time to finally upend the May upfronts and move to a year-round model.

Most big brands do that already – the historic May upfront/September TV season had been linked to the launch of new car models.

Deadline spoke with Peter Olsen, EVP Ad Sales at A+E Networks, on the disruption caused by the coronavirus pandemic and how his company is communicating with advertisers in lieu of a traditional upfront this year.

A+E channels from A&E to Lifetime to History, have had production halted on some of their series such as American Pickers.

Read more on deadline.com
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