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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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A Call to Arms for the Creative Community (Guest Column)
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variety.comBy Peter Csathy At the risk of sounding almost trivial given the sheer magnitude of the current global pandemic, these are challenging times for all in the media and entertainment industry.
The out-of-home entertainment market is one segment of the media business that has been particularly devastated. So have the livelihoods of content-developing creatives (producers, talent) and content-enabling entrepreneurs (media-tech startups).
Both groups of creative desperately search for some sense of what the pandemic means to them, their businesses, and their careers — what they can do to mitigate the harm and expand opportunities — and frequently what they can do to simply keep productive and working.
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