30WEST’s Dan Steinman Dissects “Fake Packaging” At Winston Baker UK Film Summit

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There was lively discussion on the state of the film and TV industry during a panel at the Winston Baker UK Summit today which included Dan Steinman, Co-President and COO of 30WEST; Solstice Studios President & CEO Mark Gill; See-Saw Films COO Simon Gillis and Twickenham Studios Managing Director Cara Sheppard.Among the topics addressed were “fake packaging,” a term Steinman sort of regretted using but also elaborated upon; the future of theatrical windowing; and the “minefield” that the pandemic era has created for agents and producers.On the subject of “fake packaging” — think movies that are brought to markets, perhaps with a director or talent attached, but then never see the light of day — Steinman told moderator Sara Curran of

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