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AMC Networks’ UMC Streaming Service Will Rebrand As ALLBLK In January

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deadline.com
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UMC, the AMC Networks-owned streaming service focused on Black TV and film, will rebrand as ALLBLK in January.The new name and look comes on the heels of a corporate realignment of the service.

Last week, AMC Networks shifted it under the aegis of GM Brett Dismuke along with linear network WE tv.Robert L. Johnson, the businessman known for founding BET, created UMC (short for Urban Movie Channel) in 2014.

Johnson’s RLJ Entertainment, which also had streaming assets like Acorn TV, was acquired by AMC Networks in 2018.“UMC began as a distribution model for Black creatives to directly reach the then largely underserved African-American audience without the restrictions of legacy content development and traditional broadcast models,” Johnson

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