In a first for YouTube, the digital video giant is putting its name on a new 6,000-seat music venue opening at Hollywood Park, the sports and entertainment area in Inglewood, CA just east of LAX.The multi-year agreement follows a similar playbook in Los Angeles and other cities.
In downtown L.A., the Staples Center has been flanked by the Microsoft Theater, and in New York, Madison Square Garden’s small-scale neighbor was rebranded a few years ago by Hulu.News of the deal for the YouTube Theater came with a list of confirmed shows starting in early September.
Construction is due to be finished this summer, with an official opening planned for mid-summer.“YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real
Read more on deadline.com
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