Brent Lang Executive Editor of Film and MediaWhen “Unhinged,” a road rage thriller starring Russell Crowe, opens in the U.S.
on Aug. 21, it will be the first major theatrical release since cinemas closed last spring.It’s a bold move — one that could backfire spectacularly — but Solstice Studios, the company behind the $33 million movie, says the decision to premiere the film during a pandemic was born out of necessity.
When the coronavirus shuttered cinemas, studios moved back the debuts of one major movie after another. That meant “Unhinged” found itself jockeying for space with major franchise releases.“The schedule is always full, but it only became more full,” says Mark Gill, the company’s CEO. “I didn’t have much choice.
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