This is the final installment in a five-part series examining the transformation of television as the industry prepares to celebrate the Primetime Emmy Awards on Sept.
19. The rapid migration of TV viewers to streaming services and on-demand platforms has put added pressure on the need for transparent measurement standards at a time when Nielsen, the standard-bearer for TV ratings for decades, is under fire from the industry watchdog group Media Ratings Council.Earlier this month, the MRC suspended its backing of Nielsen’s national ratings service, amid charges the service has not been counting TV viewers correctly during the coronavirus pandemic.
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