WarnerMedia is announcing a stepped-up commitment to preschool and kids programming across Cartoon Network and streaming service HBO Max, with a goal of reaching 50 original preschool shows in the next two years.The company made the announcement of the fall programming plans ahead of a virtual upfront presentation to media buyers.
HBO Max is ramping up its offerings for advertisers ahead of the launch of an ad-supported tier of its service, which WarnerMedia expects to launch by June.Cartoon Network, designated as the central kids and family brand for WarnerMedia, has adopted a new tagline “Redraw Your World.” The aim of that message, a press release said, is “to empower kids to feel comfortable with who they are, embrace their uniqueness
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