Elsa Keslassy International CorrespondentVivendi, the parent company of Canal Plus and Universal Music Group, has finalized its acquisition of Prisma Media, a leading publishing group in France.Under the deal, Vivendi has acquired 100% of Prisma Media from Gruner+Jahr/Bertelsmann.
The two companies signed a put option agreement on Dec. 23 which was approved by anti-trust authorities. “The Prisma Media acquisition is part of Vivendi’s development strategy in media to gain a foothold in an industry that strongly complements its existing businesses,” said Vivendi in a release.
The company pointed out Prisma Media is France’s number one magazine publishing group, in print and digital, with some 20 leading brands and 1,200 employees.
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