Rebecca Rubin Film and Media Reporter Universal has merged its brand development team with its parks and resorts merchandise group to create the newly formed products and experiences division.
The current Universal Brand Development president, Vince Klaseus, will lead the new division. He will report directly to Mark Woodbury, chairman and CEO, Universal Parks and Resorts.
Universal Parks and Resorts in the U.S. are Universal Studios Hollywood and Universal Orlando Resort. The company’s Products and Experiences group operates by extending the Universal-owned characters and stories — like Jurassic Park and Minions — by bringing them to life in through toys, collectables, books, apparel, lifestyle categories, video games and digital initiatives like NFTs.
By operating together, Woodbury says, the teams can work “on a much larger scale.” “Joining these two talented teams into one group creates a powerhouse division focused on compelling consumer products and experiences both inside and outside our theme parks,” said Woodbury. “Our goal is to create products and experiences for fans that are as innovative and compelling as our lands and attractions.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.