The new outposts, in Tel Aviv and Casablanca, continue the arms race among the labels of overseas resources sniffing for new talent.
After broadening its footprint in Asia in 2019, Universal Music is continuing its global expansion with new offices in Israel and Morocco, marking the label as the first major music company to open standalone operations in either country.
The new outposts in the Middle East and North Africa will add to UMG’s existing network of A&R and marketing in more than 60 countries.
UMG Morocco will be based in Casablanca, while the Israel office will operate out of Tel Aviv. The moves come one month after Universal officially opened a new hub for hip-hop label Def Jam Africa based in Johannesburg, South Africa, and
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