variety.com
Linda Yaccarino
pandemic
2020
president
Fox
Linda Yaccarino
TV Throws Its Biggest Ad Pitch at a Madison Avenue Filled With Roadblocks
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variety.com
variety.comBy Brian Steinberg Senior TV Editor Linda Yaccarino, the hard-charging ad-sales chief of NBCUniversal. will soon be running into uncharted territory.
In recent years, Yaccarino has railed against Nielsen and taken a public swipe at Facebook. She has urged advertisers to consider running fewer commercials on NBC and to work to make the ones that remain more ambitious and interesting.
On Monday however, she will tackle a task that’s even more daunting: She will reach out to advertisers placed under severe financial pressure by a global pandemic and ask them to keep spending.
Yaccarino at this time of year would typically reach out to hundreds of advertisers, media buyers, agents, analysts, celebrities, journalists and executives from
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