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Travis Scott
Jacques Berman Webster II (born April 30, 1992), known professionally as Travis Scott (formerly stylized as Travi$ Scott), is an American rapper, singer, songwriter, and record producer. In 2012, Scott signed his first major-label deal with Epic Records. In November of the same year, Scott signed a deal with Kanye West's GOOD Music, as part of its production wing Very GOOD Beats. In April 2013, Scott signed a record deal with T.I.'s Grand Hustle imprint.
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Travis Scott doesn’t want to be linked with “branding” or “marketing”

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thefader.com

Despite engaging in many high-profile promotional campaigns over the past year, Travis Scott bristles at the idea of that work being linked to the fields of branding and marketing.

Named "Creator Visionary of the Year" by AdWeek, Scott said in an interview, “I don’t like words like ‘branding’ and ‘marketing'...

I just wasn’t ever really into it, you know? I guess I’m a naturalist in that sense.” He continued: “I’m just more about putting out very cool things that inspire me and I hope one day inspire other people...

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