Despite engaging in many high-profile promotional campaigns over the past year, Travis Scott bristles at the idea of that work being linked to the fields of branding and marketing.
Named "Creator Visionary of the Year" by AdWeek, Scott said in an interview, “I don’t like words like ‘branding’ and ‘marketing'...
I just wasn’t ever really into it, you know? I guess I’m a naturalist in that sense.” He continued: “I’m just more about putting out very cool things that inspire me and I hope one day inspire other people...
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