Tova Borgnine was the founder of Beauty by Tova cosmetics and the widow of actor Ernest Borgnine (1917–2012).Born Tove Træsnæs in Oslo, Norway, Borgnine came to the U.S.
as a child and initially planned to be an actress. But she changed paths and launched a cosmetics company in the mid-1960s. Then called Tova9, it was later renamed Beauty by Tova, focusing on skincare products and fragrances.
Borgnine launched the fragrance Tova Signature in 1983 and began selling it on QVC in the hope shopping channel’s early days, in 1990.
Tova Signature became QVC’s top-selling perfume and Beauty by Tova its most successful fragrance vendor. Later, Borgnine sold the brand to QVC, and she was honored with the Fragrance Foundation’s Retailer of the Year award in 2009 for her work as a pioneer of direct marketing for perfume.Borgnine married actor Ernest Borgnine in 1973; it was her second marriage and his fifth.
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