Viewership for NBC’s coverage of the 2020 Tokyo Olympics continued to fall as Thursday evening delivered both the lowest-rated and least-watched day.
Per overnight numbers, NBC’s Thursday night coverage aired to 10.4 million viewers and earned a 2.1 rating in the 18-49 demo.
Thursday’s numbers fell below last Friday and last Saturday, which first marked the showings with the smallest audience and lowest ratings, respectively.Thursday saw a 35% drop in viewership and fell 1.5 in ratings from the previous week, which was the second best-performing night.
Viewership for the 2020 Tokyo Olympics is about half of what the 2016 Rio Olympics brought in and nearly a third of the London Games’ viewers.
Read more on deadline.com
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