'This £11 concealer hides so much with such a light texture!’ We try viral NYX Bare With Me

ok.co.uk:

It might be the one product you’d never leave the house without applying, but concealer isn’t exactly the world’s most thrilling makeup item.

However that great arbiter of modern taste – TikTok of course – has now deemed it worthy of its very own viral moment, so naturally we needed to know more.The product in question is NYX Professional Makeup Bare With Me Serum Concealer, priced at a very modest £11 here and available in 13 shades.The buzz began with a video from TikTok creator @_rakhstarbeauty, comparing it to MAC’s iconic Pro Longwear Concealer, which has since hit nearly 430k views and over 47k likes. “I love that this doesn’t look thick and creamy like a lot of full-coverage hydrating concealers can look,” she says of the finished result. “It looks very natural, you don’t need a lot, it blends in really easily, and I think it looks really nice.” The #barewithmeconcealer hashtag duly bloomed and has gone on to tot up over 3.5m views.That total is sure to grow further now what NYX Professional Makeup calls “the world’s first viral concealer” has launched here on the UK high street.

So does it live up the hype in real life? Beauty director Lynne Hyland goes filter free to find out. Lynne says My under-eyes are not my favourite area.They’re dreary patches of purple in a generally pale and peaky complexion, and I’ve spent decades slathering concealer onto them.

Finding the right one is a challenge.Too sheer, and those dark rings peek through.Too full coverage and my under-eyes start to crack like a Victorian wall in need of replastering.The texture of Bare With Me is, as the words “serum concealer” suggest, fairly fluid.