The Weeknd won’t be heartless for Pepsi’s Super Bowl LV Halftime Show performance in Tampa, Florida, Sunday. As of late, the platinum-selling artist has been telling a story about a character who goes through many physical transformations, in order to send a message about the “absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated.” Many of the visuals from his latest album After Hours include bandages, blood, violence, and even a decapitation. “I definitely want to be respectful to viewers at home.
I’ll still incorporate the storyline that I’ve been telling. The storyline will continue, but we’ll keep it PG for the families,” the Canadian singer told ET Canada during the
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