TikTok has signed a multi-year marketing and distribution partnership with digital music company Believe that will give Believe’s artists and labels further opportunities for exposure on the wildly popular video-sharing platform.
Under the deal, the entire music repertoire of Believe and its subsidiary TuneCore will continue to be licensed for use on TikTok across the globe.According to a release announcing the deal, Believe distributes more than one-third of the world’s digital music in volume.
Read more on billboard.com
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