When fashion turns deadly. Hulu’s latest true crime series, The Curse of Von Dutch: A Brand to Die For, looks at the rise and fall of the iconic label known for its trucker hats.In the early 2000s, everyone from Lindsay Lohan and Hilary Duff to Ashton Kutcher and Britney Spears wore the brand’s caps, as well as their jeans and jackets. “Von Dutch was iconic for Y2K fashion,” Paris Hilton says in the trailer for the three-episode series. “That was, like, our uniform basically.”It was so popular that NBA legend Dennis Rodman claims in the same teaser that “everybody on the planet had Von Dutch.”However, the true story behind the apparel company, which was founded in 1999 by Michael Cassel and Robert “Bobby” Vaughn, is stranger than fiction.
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