Having conquered the music biz, about to conquer the movie biz and proving one of this era’s most powerful economic and cultural forces, Taylor Swift is lending some of her superstar power to the NFL and NBC.
Swift’s 2014 ‘Welcome to New York’ song supplies the soundtrack to the new Sunday Night Football promo the league and the network just dropped this morning.
A marketer’s dream, the self-proclaimed “Taylor Made for Sunday Night” 30-second clip is bookended with scenes of current Swift boyfriend and Kansas City Chiefs tight end Travis Kelce, as well as packed stadiums and tackles – as you can see: Taylor Made for Sunday Night.
pic.twitter.com/L05AYHfSFq Like she prominently was at Kelce and the Chiefs’ 41-10 pounding of the Chicago Bears on September 24, Swift is expected in attendance for this weekend’s primetime match-up in the Big Apple between hosts the New York Jets and Kansas City.
Read more on deadline.com
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