Super Bowl: Hollywood Studios & Some Streamers Returning With Trailers, But Is There Anything We Haven’t Seen Yet?

deadline.com:

A majority of studios withheld their theatrical movie trailers from last year’s Super Bowl as cinemas in Los Angeles and New York City remained closed.While the good news is that they’re back this year, we’re not hearing about any massive head-turning stunts.In previous Super Bowls, such eyebrow raisers included Netflix announcing the debut of Paramount’s The Cloverfield Paradox immediately after the 2018 game.

That same year, Dwayne Johnson made a lot of noise on the Tonight Show‘s post game episode about his then summer movie, Skyscraper.

Before the pandemic hit in 2020, Universal pulled out all the stops for the F9 trailer debut with a Miami concert of the pic’s soundtrack performing artists.

Such fireworks remain to be seen this year, and should they occur, then it’s truly a well-kept surprise, which are hard to keep around Super Bowl time.However, it seems that the pandemic funk, which has impaired the domestic box office rebound, has given some studios pause when it comes to promoting their slates before an audience that can clear 90 million.Then again, NBC is charging a reported record $6.5M million for 30-second spots, +18% from last year’s $5.5M, and depending on your marketing budget, that’s either a great grab for eyeballs or an unnecessary lavish means of blowing a film’s P&A campaign, which often average between $30M-$40M stateside.