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Super Bowl Free-for-All as Anheuser-Busch Ends Exclusive Ad Deal After 33 Years

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Adweek, comes after Anheuser-Busch announced in March that its Bud Light brand would sponsor all major NFL moments during the offseason, including the 2022 NFL Draft that took place in Las Vegas.

The exclusive, global, multi-year sponsorship deal means that Bud Light is now the official sponsor of all NFL celebrations.

According to an NFL spokesperson, Anheuser-Busch will remain an overall partner with the organization.Last month, it was confirmed that Pepsi was exiting the Super Bowl Halftime show after 10 years of being its sponsor.

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