Global streamer Starz has launched independent direct-to-consumer OTT app Lionsgate Play in India, which will make Hollywood content available locally in multiple Indian languages.The service enters a booming streaming market where the likes of Disney+ Hotstar, Amazon and Netflix have been making waves in 2020, particularly as the country’s cinemas remain closed, with the streamers buying up premium film content to debut directly online.Lionsgate Play will cost INR 699 ($9.50) for a year and INR 99 ($1.34) per month, a rate that largely undercuts its competitors.
The app will be available across Google Play store, Apple app store and Amazon firestick.Content available at launch will include Anna Kendrick-starrer Love Life, Syrian civil war
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