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‘Snowdrop’ sponsors drop the show over “historical controversy”
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nme.comSnowdrop have pulled out of the series.Several companies have withdrawn their sponsorships for the new historical-romance series, starring Jung Hae-in and BLACKPINK’s Jisoo, following its premiere on December 18.
They include rice cake company Ssarijai and Heungil Furniture, among others, according to a new report by The Korea Herald.“After watching the first episode of Snowdrop, we also thought that the viewers may become concerned about the historical controversy,” said a representative for Ssarijai in a statement to The Korea Herald. “So we asked the drama team to stop the sponsorship and our products will not appear from the third episode.”One of Snowdrop’s major sponsors, P&J Group, has also reportedly dropped the series.
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