Todd Spangler NY Digital EditorSnapchat has helped over 750,000 U.S. users register to vote to date — and Snap has prepped a slate of programming and initiatives aimed at driving Americans to cast their ballots.The social messaging and media app company’s election-season efforts include partnering with popular Snapchat creators including Snoop Dogg and Arnold Schwarzenegger to encourage voter registration.
Its election-related content and tools are aimed at informing Snapchatters in the U.S. (many of them young, first-time voters) about issues and candidates, and ultimately pushing them to register and vote.New Snap originals centered around the U.S.
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