Meet Ryan Reynolds’ new alter ego, Sugar Panda. On Wednesday, the Canadian actor introduced Twitter followers to his new sugar-addicted “little friend” in a campaign to get people to help kick their sugar habits. “Sugar is the enemy” the actor tweeted along with a video announcing a partnership between his marketing firm Maximum Effort and no-sugar cookie-maker HighKey.
RELATED: Ryan Reynolds, Nicolas Cage & Emma Stone Perfect Their Prehistoric Voices In ‘The Croods: A New Age’ Gag Reel Introduced in the Twitter clip, Sugar Panda’s backstory is a dark one.
A former spokespanda for major sugar brands through the 1990s, his career came to an abrupt end when accused of sugar embezzlement charges.
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