EXCLUSIVE: Russian film promotion body Roskino has launched a new export initiative, Russian Content Worldwide, in a bid to aid development of international relationships and interest in the Russian content market.
The initiative was launched at the Russian Pavilion in Cannes this week and is direct response to the growing global interest in Russia’s film and television sector.“Often we have been asked questions about the Russian market and we realized it’s quite difficult for international partners to understand our industry,” said Roskino CEO Evgenia Markova. “This is why Russian Content Worldwide stands on four main values: transparency, assistance, expertise and inspiration.
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