Roku Channel Pacts with B.J. Novak’s ChainFest for Special Celebrating Chain Restaurants
variety.comCynthia Littleton Business Editor Roku Channel has cut a deal with actor B.J. Novak‘s ChainFest to air an hourlong special about the food festival that celebrates the culinary creations of chain restaurants.
Novak and chef Tim Hollingsworth created what is billed as an “immersive dining experience” that celebrates the pleasures of fast food and fast casual chain restaurants such as Chili’s, Panda Express, Pizza Hut, Red Robin and more.
The event turns the tables on most food festivals by embracing the mass appeal of burgers and fries and such. The concept began in 2021 with a series of stealth pop-up events around Los Angeles.
The first ChainFest was staged Dec. 1-3 in Hollywood at Nya Studios. “We love chains. And it’s not just their playful trademarked dishes or silly mascots that we love, it’s that they have deep emotional resonance with hundreds of millions of people, across generations, across backgrounds.
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