By Greg Evans Associate Editor/Broadway Critic Roger Horchow, a Cincinnati-born entrepreneur who parlayed a luxury mail-order fortune into a Tony Award-winning streak as a producer on Broadway, died Saturday in Dallas of cancer.

He was 91. The founder in 1971 of he Horchow Collection luxury mail-order catalog, Horchow sold the company to Neiman Marcus in 1988, and by 1992 had won his first Tony Award as producer of Crazy For You, a “new” George Gershwin musical inspired by 1930’s Girl Crazy.

Directed by Mike Ockrent and choreographed by Ockrent’s future wife Susan Stroman, Crazy For You was a smash, garnering awards and audiences enthralled by its classic Gershwin score and refreshingly contemporary style.

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