Rihanna’s lingerie brand Savage X Fenty has been sued by a rival over its use of the phrase “Adore Us” in its advertising. Another lingerie company called Adore Me claims that that infringes on its trademarks and implies an affiliation between the two rival pant makers.In a legal filing in California, Adore Me says that it has gone legal because of Savage X Fenty’s “blatant and wilful trading upon Adore Me’s goodwill and infringing Adore Me’s intellectual property, including through defendant’s unauthorised use of a mark or marks confusingly similar to Adore Me’s ‘Adore Me’ mark in connection with clothing products such as lingerie and related online retail services”.“In particular”, it goes on, “Savage has advertised its own goods and.
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