Radio Stations Make Early Flip to All-Christmas Music, Seeking Holiday — and Ratings — Cheer
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variety.comMichael Schneider Variety Editor at LargeChristmas is now underway on radio across the country, as stations flip to all-holiday formats a bit earlier than usual.
In some smaller markets, such as WWIZ in Youngstown, Pa., the move to wall-to-wall seasonal tunes happened as early as late September.
But this week, major stations in key cities such as Los Angeles’ KOST also flipped the switch.“Because of what 2020 has been like we went earlier than most years,” said KOST program director John Peake, whose station went all-holidays at 8 a.m.
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