deadline.com
Dade Hayes
Ruth Porat
tv
video
film
broadway
Dade Hayes
Ruth Porat
YouTube Brand Ad Revenue Still Sliding Despite “Signs Of Consumers Returning To More Commercial Behavior,” Per Alphabet CFO
Reading now: 838
deadline.com
deadline.comBy Dade Hayes Finance Editor Traditional brand marketing on YouTube is “continuing to decline” in April due to COVID-19, according to Ruth Porat, CFO at Alphabet, parent of the digital video behemoth.
During a conference call with Wall Street analysts Tuesday to discuss Alphabet’s mixed first-quarter results, Porat said direct-response ads are faring better on YouTube in the current climate than brand messages.
Direct-response pitches feature calls to action, with viewers tapping or clicking to gain access to coupons or other incentives, while brand ads resemble the lean-back variety familiar to TV viewers. “We’re seeing signs of consumers returning to more commercial behavior, but it’s not clear how durable or monetizable that will be,”
Read more on deadline.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Report this news
Related News
Celebrities
Locations