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Coronavirus Covid-19 reports 2020

Podcast Ad Revenue Growth in U.S. to Slow Considerably in 2020, Hurt by COVID-19

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variety.com
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Todd Spangler NY Digital EditorAdvertising revenue in the podcast sector in 2020 — like ad spending in other media — is taking a hit because of the coronavirus pandemic.U.S.

podcast advertising revenue is expected to grow 14.7% in 2020, to around $812 million, according to the 4th annual IAB U.S. Podcast Advertising Study, which was prepared by PwC.

That growth rate is down considerably from the 48% jump IAB’s study found for 2019, when U.S. podcast advertising revenue hit an estimated $708.1 million.For the report, as in prior years, PwC sent a survey to companies in mid-March to gauge 2019 revenue and forecast 2020-22.

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Coronavirus Covid-19 reports 2020
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