While success sits just on the other side of a viral TikTok for some, the stakes for emerging artists couldn’t be higher. Raw talent may not be in short supply, but the skills to navigate an ever-changing industry landscape and solid mentorship often is.
Back in December, producer Pi’erre Bourne teamed up with Pepsi for the first Pepsi Music Lab program, aimed at creating opportunities for a new generation of artists.
After an open call and nearly a thousand submissions, three artist finalists, TooFiyaa, WNTRBRK, and Starchild Kayla, took part in an intensive, three-day retreat; working closely with the producer and his closest collaborators to create three original tracks released via Sosshouse Records.
Read Next: Pi’erre Bourne announces US tour While TooFiyaa’s “Ouu That’s Him” is a bouncy, trap-inflected jam, WNTRBRK created the bass-heavy slow groove “Enough.” Starchild Kayla’s “Up!,” a bright ode to better days, will also see the young artist take part in the Mary J.
Read more on thefader.com
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