The specialty box office found some shine this weekend with four new titles starting with the Gravitas Ventures pic Our Friend starring Jason Segel, Casey Affleck and Dakota Johnson.The Gabriela Cowperthwaite-directed drama based on Matthew Teague’s book The Friend: Love Is Not a Big Enough Word debuted at 543 locations and grossed an estimated $250K on its first weekend out with a per-screen average $460.
This bodes well for the drama which currently sits at an 83% on Rotten Tomatoes and has thrown its hat in the ring for awards season.The film separated itself from a typical day and date release as Gravitas used a focused and targeted exhibitor marketing approach.
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