Clayton Davis The cost of awards campaigning has reached an all-time high, even in a pandemic year.We’re not just talking in terms of dollars and cents.
The long slog was extended by months after the Oscars’ airdate was pushed from early February to late April, making the quest to land those big statuettes a brutal endurance contest.
One junior publicist griped that they were so exhausted that it was hard to summon the energy “to do something as fucking simple as reply yes to an email.”But the journey isn’t the only reason that Hollywood will exhale heavily once the last Oscar has been handed out on Sunday.This year’s awards season has forced the sages to toss out their playbooks.
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