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Ninjas In Pyjamas team rebrand causes controversy among fans
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nme.comNinjas in Pyjamas have rebranded their 20-year-old logo and colour scheme, but have faced a backlash from a number of irate fans.Founded in 2000, Ninjas in Pyjamas are a Swedish esports team.
Their brown-on-black logo had stayed the same for years, but designers were worried about increasing technical issues the lack of contrast created.The new logo still features the name, but has doubled down on the ‘ninja’ iconography, creating a shuriken with a kanji inside.
The kanji reads ‘nin’, and the new bright colour was introduced to address the inflexibility of the previous iteration.According to The Verge, the colour scheme was influenced by the streets of Tokyo, incorporating a bight yellow to stand out against any background.
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