NikkieTutorials to her more than 13 million YouTube followers (and another 14 million-plus on Instagram), surprised even herself when her eyeshadow palette with Beauty Bay sold out in less than eight hours last month.But then again, de Jager’s career has been full of unexpected moments in the 12 years since Lauren Conrad and the cast of the MTV reality TV show, The Hills, inspired her to upload her first YouTube video.
After a deep-dive into The Hills-inspired makeup looks brought de Jager to a tutorial by Sandy Gold, the then 14-year-old decided to start experimenting with her own makeup looks in 2008.“I remember uploading my very first video and it got like seven views and three comments, and I was in shock,” de Jager, now 26, recalled.
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