suspend the TV ratings company’s accreditation.Nielsen has come under fire recently over its measurement capabilities and the company was found to have undercounted viewers during the pandemic.
Nielsen’s total usage of television by adults 18-49 — the demographic a majority of ad prices are based on — was understated by 2% to 6% during February, which was the timeframe the MRC used to conduct the audit.
Read more on thewrap.com
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