Todd Spangler NY Digital EditorNetflix has launched an expanded test of “Shuffle Play,” a feature for indecisive subscribers that starts streaming a random title based on their viewing history or playlists.The idea, of course, is to provide yet another way to encourage Netflix users to watch more content on the service — even if they don’t know what, exactly, they want to watch — and potentially get hooked on a new TV show or movie.
Currently, “Shuffle Play” is being tested only on connected-TV devices.“The purpose of the test is to make it easier for members to find something to watch,” a Netflix spokesperson said.
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