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NBCUniversal Releases ‘One Audience’ Report On Cross-Platform Viewing, Amid Signs Of Pandemic Ad Recovery

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deadline.com
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Dade Hayes Finance EditorEXCLUSIVE: NBCUniversal, which has made a series of moves aimed at keeping pace with the increasingly complex video viewing marketplace, has just released its first One Audience Trends Report.The 15-page report draws on company data and highlights the ongoing changes in viewer behavior.

The ground was already shifting underfoot before COVID-19 further altered the landscape.In an interview with Deadline, Mark Marshall, president of ad sales and client partnerships, and Kavita Vazirani, EVP of Insights & Measurement, said the goal is to position NBCU as a comprehensive option for media buyers. “Clients used to have to decide, ‘Should I put money into television or digital?’” Marshall said. “We no longer have to.

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